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The Content Development Manager role is focused on helping Calix create and enhance thought leadership in the communications industry through the creation of thought provoking and compelling content. This role requires an experienced content development professional with a passion for writing and management of the content creation and curation process. This position will work across the entire marketing team to facilitating the content production process – including the writing and editing of web pages, emails, social posts, client success stories, and video scripts, manage a variety of third-party copywriters and designers, and play a key role in codifying, organizing, and uploading content into a cutting-edge content management system.
This position is meant to work closely with marketing campaign owners to lead the creation and strategic dissemination of world class content. This role will manage the content creation engine within individual campaign teams and identify great content ideas to be leveraged across multiple vehicles – traditional (white paper, case study, etc.), social (blog, LinkedIn, Twitter, etc.), video (scripts), web, and new vehicles (like newsletters, social videos, eBooks, infographics, etc.) – and turn them into assets that can be broadly leveraged. This will include writing, editing, and helping to improve all content created, managing third-party copyrighters and graphic designers assisting with content development, and organizing and classifying existing content within a content management system.
Throughout the creation process, you will work closely with campaign and event management, PR and social media management, as well as web management colleagues to coordinate and deliver content optimally suited for the media over which it will be delivered. To facilitate the content creation and dissemination process, training of content producers in content management tools for self-authoring will likely be required.
Our ideal candidate is a creative marketing professional, preferably with a writing and content management background. You should be able to develop engaging content to attract, educate, and motivate customers. You should be a great writer and creative storyteller who can effectively communicate what matters most to customers, partners, and the press. You should goal-oriented and metrics focused with an eye towards optimizing content for lead conversion. For this position, it will be essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s thought leadership and brand awareness and ensure that content can be easily consumed and accessed.
Lead the collaborate with campaign leaders, copywriters, and design resources to consistently produce high quality content that achieves business goals
Create and implement a messaging framework for planning, writing, editing, and producing content for a given campaign
Develop, manage, and maintain an editorial calendar, delegate tasks, and ensure deadlines are met
Deliver engaging content on a regular basis and coach and inspire team members to do the same
Edit, proofread, and improve content (case studies, white papers, social media, blogs, web copy, scripts, infographics, etc.)
Develop best practices and optimize content for sharing across multiple channels
Analyze metrics from various sources to determine content consumptions trends – specifically digital engagement metrics regarding views, downloads, sharing, etc. to optimize content form, depth and placement.
Constantly audit and update existing content based on performance metrics
Stay up to date with content marketing trends and lead teams to explore new content deliverables
Train content producers in content management process and self-authoring tools
Categorize, post, and maintain content in content management system
Proven work experience as a content marketing manager, journalist, PR, or management consulting
3-5 years of experience in technology, software, and/or telecom
Proficiency in MS Office and content management software
Understanding of web and social media publishing requirements
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Project management skills and attention to detail
Excellent communication and writing skills in English
BS degree in Marketing, Journalism, or relevant field
Demonstrated passion for clear, concise, and thought-provoking content.
Experience with Adobe AEM platform a plus
Experience with Seismic content management system a plus
Experience with Salesforce, customer communities, and social media management platforms also preferred
Location: Remote; United States or Canada
Equal Employment Opportunity. It is Calix’s policy to provide equal employment opportunity for all applicants and employees. Calix employment-related decisions, including recruitment, hiring, training, compensation, benefits, and promotion are based solely on an individual’s qualifications and ability to accomplish assigned job functions and legitimate business needs. Calix does not unlawfully discriminate on the basis of race, religion, color, national origin or ancestry, sex (including pregnancy, breastfeeding and medical conditions related to pregnancy and breastfeeding), age (40 and over), sexual orientation, gender identity or expression, pregnancy, medical condition, genetic characteristic or information, marital status (including registered domestic partners), veteran status, physical or mental disability, status as a victim of domestic violence, sexual assault, or stalking, or any other legally protected criteria.
Calix participates in E-Verify. For additional information, please see the following: https://e-verify.uscis.gov/emp/media/resourcesContents/e-verify_participation_poster_es.pdf