FOODMatch is seeking a self-motivated, creative team player who drives sales and supports marketing goals by developing messaging platforms for consumer segments, B2B partners, labels/packaging and new product/campaign launches.
Our successful copywriter will be able to consistently and accurately position FOODMatch products, practices and ideas as industry-leading and high quality. This role collaborates with the VP of Marketing and Art Director to bring big/fresh ideas to market and ensures a unifying brand consistency across all materials.
The successful candidate’s experience in food writing helps create accurate and appealing taste/flavor/texture/usage descriptions, which are vital for the success in this role.
Finally, this role is responsible for all external communications including more technical focused positioning statements, press releases, bios, etc.
A methodical and highly accurate ability to proofread your own work is essential!
Main Areas of Responsibility:
Craft press releases to trade
Develop all communication and messaging to customers
Regularly update a Newsletter/Blog with engaging and relevant content
Create positioning statements, company bios, employee bios and other technical business content as needed
Have a background and love for high-quality specialty foods and be able to artfully and simply communicate taste, flavor, texture, attributes, usage ideas, pairings, sales tips, etc.
Point of Sale Copy
Brainstorm and develop advertising content, headlines, intro and body copy for various types of promotions and collateral including at-shelf displays, product labels, company support materials, etc.
Work with design to brainstorm and implement content ideas for website and social media
Strategize communication methods and social tools that maximize our b2b and b2c outreach
There is an opportunity to really own this small, but important part of our business. We are looking for a social thought leader who understands that how content is served is as important as what the message is
Website Management & Content Development
Upload all info to product, pairing and recipe sections
Edit all legacy information
Craft original content with a focus on SEO-relevant copy
Prior food writing experience and understanding of the specialty food industry/consumer
Deep understanding of branding and strategy (print, at-shelf, social, etc.)
Proven track record writing sales-driven campaign copy with successful, measurable results
Proficiency in Adobe Creative and Microsoft Office Suite
Must be a strong communicator able to present, rationalize, and articulate ideas
Prioritize and manage work to adhere to critical project timelines with a strong attention to detail, hands-on approach and positive attitude
Our team works on tight deadlines with quick turnarounds, you should thrive in a fast paced environment
We are currently accepting applications for both full time or freelance work. Full time candidates would work from our NYC office. Freelancers can be located anywhere.
Interested candidates should forward a resume and a cover letter stating your salary requirements to email@example.com using Copywriter as the subject line.
No phone calls, please
This role reports to the VP, Marketing
Freelance and/or part-time candidates may apply, but please specify your intention in cover letter