Being able to find your niche as a freelance writer can drastically improve your writing career, as well as your self-confidence. Although you can write on a variety of topics as a freelance writer, not narrowing down your scope can hurt you and turn off various clients.
Here is why it is important to find your niche as a writer.
Why Having a Niche is So Important
Getting started in freelance writing can be a very challenging experience. Initially trying to land quality paying clients can be difficult and it begins to get tempting to take any job that is offered. That’s why it is so important to find your niche. This enables you to market yourself as an expert who understands the intricacies of an industry. You’ll be able to land higher paying clients because you know the challenges of the industry and you can provide in-depth knowledge about the subject matter.
Choosing Your Niche
There are several different ways to find your writing niche. Some freelance writers write about topics based on their field of experience, while others study topics to become familiar with them.
What Stimulates You? | What Keeps Your Curiosity Flowing?
Look at the topics you are interested in.
You may want to write about topics you enjoy, ones that are hobbies or entertaining.
Topics that keep you curious to learn will also keep you engaged; in return, you will writer engaging content!
Remember, most content should be created with the goal of ENGAGING YOUR AUDIENCE. If you are not engaged, then it is highly likely that your client's audience will not be either.
Know the Industry | What's in Demand?
Many writers also choose topics based on the needs of the industry. If clients are in demand for content for a particular industry, then getting acclimated with that industry and meeting the demands for those clients can help create your niche.
Gain Experience | Never Stop Learning!
There is no sin in focusing on different areas at once. The more experience you gain, the more your niche will change, and your skills will improve. As you learn your industry and your clients, your strategy will change, and you will be able to adjust. First and foremost, never forget to find what’s right for you. Your investment and interest in the topic/ industry is equally important as the client's goals for quality content.
Conclusion | Your Engagement = Your Client's Success
When starting out, marketing yourself to any and everyone can make finding quality clients very difficult. It becomes even harder to make a good name for yourself allowing the opportunity for discouragement to win. However, when you focus on finding your niche and becoming knowledgeable in that field, the results will be rewarding.
Find what stimulates your crave for a continuous learning approach and you will leverage your writing niche and a greater knowledge of the industries you are most passionate about.
If you are stimulated and passionate about a specific market, so will your readers. Your energy and knowledge will flow through the content you write. Therefore, do not simply choose a niche that makes you a large amount of money in the beginning, as you may run out of ideas or true passion for the topic(s).
If this post has benefited you or encouraged you to launch your niche strategy with more personal influence, let us know. We look forward to hearing from you.
Tony Yashar is a Contributing Author for Remote Writers Work, demonstrating a targeted goal towards influencing the growth and success of new remote writers and fellow seasoned content developers.
Tony specializes in B2B processes, real estate, and athletics.